MOUAWAD AND MISS UNIVERSE on Viva Luxe TV
A PARTNERSHIP OF CROWNING MOMENTS IN CRAFTING THE EXTRAORDINARY – MOUAWAD X MISS UNIVERSE
Viva Luxe TV – Atlanta, GA. Dec 5th, 2019. For immediate release. In 2019, Mouawad entered into a partnership with The Miss Universe Organization, which will see winners of its three prestigious pageants, MISS UNIVERSE®, MISS USA® and MISS TEEN USA® honored with crowns crafted by Mouawad. The creative partnership draws on Mouawad’s strong heritage of designing jewelry for royalty and its reputation for ‘crafting the extraordinary’ to craft exceptional, one-of-a-kind pieces befitting modern-day royalty.
Born into a family that has owned a number of the world’s most significant diamonds, Pascal was immersed in the world of fine jewelry from a
young age. Raised in Geneva, Switzerland, Pascal followed his graduation from high school with a move to Los Angeles to further his education.
The U.S., and specifically Hollywood, remained at the heart of Pascal’s vision for his role in the family-owned Mouawad company. Inspired by
his father, who earned prestige as a choice jeweler for royalty across the world, Pascal brought an innovative twist to this family tradition by courting the glamorous “royalty” of the modern day—iconic celebrities—with Mouawad’s renowned European traditions and craftsmanship. His creative vision came to fruition in 2000, when he partnered with Victoria’s Secret to design and build the most luxurious and expensive lingerie ever made, the multi-million-dollar Fantasy Bra collection, covering some of the world’s sexiest supermodels in Mouawad diamonds for a record-setting six straight years.
The year 2006 saw the move of the company’s U.S. office from New York to Los Angeles. The relocation helped nurture Mouawad’s burgeoning relationship with Hollywood’s A-list. Under Pascal’s guidance, Mouawad USA’s division emerged as a creative haven for artists and celebrities looking to design jewelry backed by the tradition, quality and heritage of the Mouawad brand. Supermodel Heidi Klum was the first celebrity to put her individual stamp on the Mouawad name. The collection was met with incredible success, leading Heidi to be named “Fashion Influencer of the Year” by The Accessories Council for her contributions as a designer.
A new era for the Mouawad Group dawned on January 1st, 2010. This symbolic date was chosen for the handing over of the company reins from third-generation leader Robert to his fourth-generation sons: Pascal, Fred, and Alain. Each brother assumed a role as co-guardian, with Pascal naturally leveraging his vast experience as co-guardian of the retail division. Since then, Pascal has joined his brothers in continuing to raise the bar in creating ultra-exceptional and rare jewels, as well as outstanding
timepiece collections, garnering several Guinness World Records along the way. All this has taken place while vigorously pursuing the vision of their father Robert by achieving a complete vertical integration as a diamond manufacturer through the DTC Sightholder designation and the establishment of the Mouawad Diamond Factory.
The Miss Universe Organization (MUO)
The Miss Universe Organization (MUO) is a global community that empowers women to realize their goals through experiences that build self-confidence and create opportunities for success. MISS UNIVERSE®, MISS USA®, and MISS TEEN USA® programs provide the 10,000 women
who participate annually an international platform to affect positive change through influential humanitarian and professional efforts. The contestants and titleholders are leaders and role models in their communities, develop personal and professional goals, and inspire others to dothe same.
MUO is a subsidiary of Endeavor, a global entertainment, sports and content company. For more information, visit www.missuniverse.com.
IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a
subsidiary of Endeavor, a global entertainment, sports and content company. For Press Inquiries:
Miss Universe Organization
About Viva Luxe:
Viva Luxe is the premier events and media company based in the United States; A division of Future M3dia Group which is a full-service advertising and creative agency. We are celebrating our Tenth Anniversary with an aggressive expansion program active in over 5 countries across 3 continents. We create and execute the best pageants, contests, luxury runway shows and more with the biggest global brands in Hotels, Casinos, Fashion, Automotive and more. Some of our past and current partners are: Saks 5th AVenue, Miss USA, Miss Universe, YSL, Porsche, Cadillac, Ermenegildo Zegna, Wynn Las Vegas, MGM International, Caesars Entertainment, Bellagio, Mandalay Bay, MAXIM, SBE, Hard Rock Hotels, UFC.
We have produced multiple large-scale events with major global media coverage totaling over 1 Billion streams. Recently we are on assignment with Jake Paul in Calabasas California where we have done groundbreaking work on his executive team. We support many causes that are important to our community through our events. We raise money to end hunger (www.threesquare.org), domestic violence (www.shadetreevegas.org), violence to animals (www.noahsanimalhouse.org) and cancer (www.lls.org) with our partners – Check us out at www.vivaluxe.tv