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Viva Luxe Launches with Black-Tie Soiree Benefiting The Shade Tree of Las Vegas

Viva Luxe Launches with Black-Tie Soiree Benefiting The Shade Tree of Las Vegas

Wednesday, March 22


Shervin Roohparvar from Bravo TV’s “Shahs of Sunset”

Bravo TV’s Shervin Roohparvar Emcees Luxury Fashion Show & Culture Series “Viva Luxe” Produced by Sancho Van Ryan

Presented by Play Glam App


Viva Vegas TV, the leader in high-profile events, launched a new fashion and culture series on Wednesday, March 22 inside Celebrity Cars Las Vegas. The black-tie soiree titled “Viva Luxe,” blends the best in fashion, automotive, culinary and art with proceeds benefitting a different, local charity each month.


” We are excited to bring a new kind of event platform to Las Vegas,” said Sancho Van Ryan, CEO of Viva Vegas TV. “We will bring together the best minds in the non-profit community to make a real difference which is, while creating a unique, luxury experience that combines the energy of Las Vegas, glamour of Hollywood and New York’s high fashion. And that’s where we got our tagline – Social Decadence.”


The first installment presented by Play Glam App and emceed by Bravo TV’s Shervin Roohparvar (Shahs of Sunset), will benefit the largest women’s shelter in Las Vegas, The Shade Tree, that gives victims of domestic violence a place to stay and resources to get back on their.


DETAILS:          Viva Luxe events are founded on giving back to the community through charities that focus on the most pressing social issues of our time. Built on a foundation of worthy causes, our monthly events bring together the best in fashion, automotive, culinary & art.


Some of our partners will include: Three Square (A member of Feeding America), The Shade Tree of Las Vegas, Animal Shelter of Las Vegas, Wounded Warrior Foundation, The Farm, The Leukemia and Lymphoma Society and many more.




About Shade Tree of Las Vegas

For 25 years The Shade Tree, a 501(c)3 non-profit organization, has been dedicated to improving the lives of women, children and their pets affected by domestic violence and crisis in the Las Vegas valley. As the only organization with an animal shelter on campus, named Noah’s Animal House, The Shade Tree brings families together with their pets and connects them with assistance and services. The Shade Tree is the largest shelter of its kind in Nevada and is the only 24-hour accessible shelter designed specifically to meet the needs of women and children in Southern Nevada. With 364 permanent beds, The Shade Tree provides over 6,000 women and children safe shelter each year. To remove any barrier that might prevent a woman from accessing necessary services for her and her children, 100% of services are provided completely free of charge, regardless of the length of stay. To learn more about how you can support The Shade Tree, please call (702) 385-0072 or visit www.theshadetree.org.  For the latest news and events on The Shade Tree follow them at https://www.facebook.com/TheShadeTreeLV or Twitter @ShadeTreeVEGAS.


About Play Glam App

Play Glam app is here to give an easy, convenient, and fun way to book on demand beauty services. Makeup, hair, tanning, and eyelash extensions delivered to the comfort of your home, office, gym, or hotel room. Play with artist portfolios, book services, enjoy our beauty blog and Vegas happenings, and even book makeup or hair lessons!


No more waiting for an open time slot at a salon or having to leave the comfort of your home, we come to you! A tool for all our busy boss babes, our hard-working industry family, and even you busy moms. So are you ready to PLAY?


About Viva Vegas TV


Viva Vegas TV is a premier events and marketing company servicing the west coast with headquarters in Las Vegas. A division of the Future M3dia group, Viva Vegas TV specializes in nightlife and daylife with the following services.


– Event management and execution
– Event based marketing and sponsorship programs
– Social media marketing campaigns
– Nightlife and party full service concierge
– Commercial and short film production
– Videography and video editing
– Beauty Pageant creation, marketing and execution
– Celebrity interviews
– Event photography
…and of course
– The most fantastic promo models on the planet, the #VivaDolls




Alex Baum

The Baum Agency




Sancho Van Ryan


Viva Luxe




Viva Luxe is the premier events and media company based in the United States; A division of Future M3dia Group which is a full-service advertising and creative agency. We are celebrating our Tenth Anniversary with an aggressive expansion program active in over 5 countries across 3 continents. . . We create and execute the best pageants, contests, luxury runway shows and more with the biggest global brands in Hotels, Casinos, Fashion, Automotive and more. Some of our past and current partners are: Saks 5th AVenue, Miss USA, Miss Universe, YSL, Porsche, Cadillac, Ermenegildo Zegna, Wynn Las Vegas, MGM International, Caesars Entertainment, Bellagio, Mandalay Bay, MAXIM, SBE, Hard Rock Hotels, UFC. . . JakePaul-TanaMongeau-Wedding-VivaLuxe-SanchoVanRyan We have produced multiple large-scale events with major global media coverage totaling over 1 Billion streams. Recently we are on assignment with Jake Paul in Calabasas California where we have done groundbreaking work on his executive team. We support many causes that are important to our community through our events. We raise money to end hunger (www.threesquare.org), domestic violence (www.shadetreevegas.org), violence to animals (www.noahsanimalhouse.org) and cancer (www.lls.org) with our partners – Check us out at www.vivaluxe.tv

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